Business owners and event planners cannot afford to overlook the influence of millennials and how they are altering the business landscape today!
Enter the hybrid event platform, a solution that combines virtual and real elements that might be ideal for this new audience. But what is it about hybrid event software that attracts millennials?
Let’s look at what draws people to these platforms and meets their demand for social contact.
Millennials are the only generation that thrives in both natural and virtual environments. Some people spend their mornings looking through their Instagram feed, while others spend them lounging on the beach.
With the advancement of technology, just as Snapchat, Facebook, and Pinterest have become their online hobbies, games like Pokémon Go have shown them how a mix of physical and virtual is the perfect combo!
A hybrid event software allows people to have both real and virtual experiences, and because they love both equally, it is easy to attract their attention. And what makes it better?
Platforms like Webstream Communications who strive to deliver the best hybrid event experience backed by well-trained team and technological advancement.
In a nutshell, hybrid events and millennials are puzzle pieces that fit together flawlessly because they coexist symbiotically.
GITEX Tech Week, a hybrid event conducted in Dubai last year, is an excellent illustration of this. The millennial population flocked to the event from all over the world, physically and virtually.
With so much bright stuff and competitiveness in a crowded marketplace (squirrel!), our attention spans are all shrinking.
However, millennials’ attention span is legendary, as is their ability to multitask. Of course, they enjoy good information, especially when it is “bite-sized,” but they have no difficulty leaving and then hoping to return to it before it is completely devoured.
It is where hybrid events come in handy. They not only allow audiences to move back and forth between mobile devices, as with second-screen technology or social media sharing, but they also have the potential to record and broadcast events of varying lengths and from various platforms.
In other words, event marketers do not need to captivate millennials’ attention, but they must be ready and waiting when millennials decide to see the targeted material.
Many events have an educational component; hybrid events allow marketers to give on-demand education via video or audio recordings, which is ideal for personalized Millennial sensibilities.
A critical advantage of hybrid events (and virtual events, which are entirely online) is that they are less expensive and more inclusive of audiences who may otherwise be unable to attend owing to financial constraints.
A show organizer may schedule an event with a thousand on-site participants. Still, thousands more can watch it remotely or after the event through on-demand video—handy choice millennials appreciate.
Millennials are believed to be the most thrifty of all age categories due to their knowledge and experience during the Great Recession.
They don’t mind buying used products or skimping tickets to watch an event live on Facebook or through a more affordable paywall afterward.
Millennials are incredibly picky about the things they join up for. They may become addicted to anything, but as soon as they find something better, they will abandon it. Above all else, they value the experience. The value consumers receive and the time they spend on your hybrid event platform is critical.
As a result, individuals are drawn to hybrid events because they allow them to experience unique things in their own right. For an enriching blend of fun and frolic, content can be provided online, on-demand, or in person.
In terms of post-event involvement, hybrid events’ capacity to keep event memories alive through social media buzz makes the experience even more appealing to a group ready to live in unique, share-worthy moments.
Regardless of how we get there or what shortcuts we take, everyone in the digital era wants outstanding experiences that provide value and choice. A well-produced hybrid or conventional event will attract the correct audience.
In reality, because the basis of hybrid events is adaptability, virtual experiences frequently morph into face-to-face ones and vice versa.
Because hybrid events are more cost-effective, they become more appealing to the millennial mindset. Though we are discussing millennials as a group, we all know that at the end of the day, most of us are looking for the same things they are.
We’re all seeking something economical, one-of-a-kind, and worthwhile for our time. And hybrid events can provide these values, but it could be challenging to conduct such an event efficiently.
You may need to use third-party event management solutions like Webstream Communications, who can manage a hybrid event for you.
Increase attendance and engagement in your event with the help of their skilled in-house team will manage end-to-end requirements for the events, from broadcasting to delivery.